Funko Pop! Ad Icons: Kelloggs - Smaxey The Seal - FunKon 2021
- by PopCorn Princess
- July 16, 2021
Funko Pop! Ad Icons: Kelloggs – Smaxey The Seal (Sugar Smack’s Seal) Funko Pop! Vinyl Figure Virtual FunKon 2021 – Funko Shop Shared Exclusive will be available at 6 AM PST on August 5th, in-store and online.
It all began in 1953 when Kellogg launched a new puffed wheat cereal called Sugar Smacks and decided to have several clowns act as spokespeople for the brand.
Since the product was aimed at children, the idea was to place figures attractive to kids at the front of the banner, but it didn’t work out.
Therefore, in 1957, the brand decided to follow in the footsteps of its competitors, who used cartoon characters as advertising and introduced Smaxey the Seal, a mammal dressed as a sailor whose relationship with cereals is still unclear.
FunKon 2021 Sugar Smack’s Seal Funko Pop! from Kelloggs is released starting August 5 at the links below (click to jump!)
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