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In 1971,
McDonald's decided it needed characters to attract more children to its restaurants. So McDonaldland was created, a magical world that had Hamburglar and Grimace, and, of course, Ronald McDonald, built-in 1963. Finally, in 1980, Birdie joined the class.
The fast-food chain only decided to remove the mascots in 2003. Since then, it has focused on campaigns for an older audience - it is the
I'm Lovin' It era. But even so, they remain forever in our memory.
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The oldest McDonald's in the world still in operation preserves the air of the 1950s. Opened in 1953 in Downey, California, its look is quite different from the modern restaurants of the most famous fast-food chain.
According to the Downey official website, it is not only the exterior that remains the same. The employees wear old-style uniforms, including paper hats, and still preserve the original recipes for burgers and milkshakes. On the menu, however, you can also find the latest sandwiches.
But there is no point in going there in search of
Ronald McDonald. They even preserve the old mascot, Speedee - which was only replaced in the 1960s.
According to the British newspaper Daily Mail, the company considered demolishing the establishment to build a completely new one, but residents advocated revitalizing the original location. It was reopened with more outside seating, as well as a gift store.
The restaurant was the third in the chain to open, but the other two are no longer in operation. For many decades it operated outside the chain's franchise scheme, so it has preserved its facade.
The two golden arches, one on each side of the restaurant, are also unique to the Downey location. Today, it receives several tourists interested in the "relic."
